Standout Moments in May: Bold Risks, AI Revelations, and Industry Celebrations
Growth Manager
- Jun 02, 2025
Max and Elke take note of brands at Coachella and those not afraid to take a risk or two
Elke Jones and Max Lenderman released two new installments of the Voice of Experience.
Discover how big name brands like American Express, Method, and Pinterest transformed their presence at Coachella.
Joined by special guest Krista Hansen, in “Risk & Resonance: The Future of Experience Marketing,” the team dives into creative risk-taking and the role of human intuition in experience marketing.
Listen on Spotify or Apple Podcasts.
Major moves and exciting new ventures
GMR tapped into the horsepower of the 2025 Nissan Armada to transport an 8-foot Heisman Trophy all the way to Green Bay to celebrate the 2025 NFL Draft.
Our sports and entertainment partners at Comcast unveiled their new naming rights deal with the Flyers and 76ers’ arena in South Philadelphia.
We launched PNC’s Grow Up Great Mobile Learning Adventure. Check out their upcoming dates and locations to see how you can join in on the fun here.
StoryMakers shared their insights on the industry.
Senior Account Director Jared Aeschbach shared his observations from the NFL Draft in Green Bay.
Chief Experience Officer Max Lenderman shared what it is like to harness AI as an experiential officer. As AI offloads “mundane” tasks, it provides more opportunities to enjoy unforgettable experiences.
Our SOLE Science data collectors were out in force at experiences across the country.
Strategy Coordinator Meg Stewart traveled to Coachella where she had the opportunity to check out the White Claw Shore Club, Aperol Spritz, and Method’s replenishment space. These brands knew how to reach the right audience through private experiences, nostalgia, and rejuvenation.
Alla Ioffe Dragoun, Senior Director of Strategy, made the observation at Ultra Music Festival in Miami that brands missed the opportunity when it came to showing up at the EDM festival. She also ventured to Dreamville where she noted the longest lines weren’t for the food or beverage stands, but for the merch. Click through to find out why.
GMR welcomed 33 new hires
This month we hosted our first ever Fuse onboarding event. Our newest StoryMakers had the chance to visit our headquarters in Milwaukee and participate in a crash course about who we are as an agency.
We celebrated major nominations.
StoryMakers traveled to New York City to celebrate Xfinity being shortlisted for Sports Business Journal’s Sports Sponsor of the Year shortlist and GMR being shortlisted for Agency of the Year in Brand Consulting. Check out the group that got to join in on the celebrations!
