- Sep 11, 2023
New Berlin, WI — Great Place To Work® and Fortune have selected GMR Marketing for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List. This is GMR Marketing’s first time being named to this prestigious list, this year coming in 43rd place.
The Best Workplaces in Advertising & Marketing list is based on analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry.
“I am very proud that GMR is being recognized for our efforts to create an experience for our StoryMakers that focuses on being born of humanity,” said Tyson Webber, President and CEO of GMR Marketing. “Providing an environment where StoryMakers feel supported in their personal lives and included in the workplace is what makes GMR stand out in our industry and with our clients.”
The Best Workplaces in Advertising & Marketing list is highly competitive. Great Place To Work determines its lists using its proprietary For All™ Methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study, based on over 1.3 million survey responses and data from companies representing more than 7.5 million employees this year alone.
Survey responses reflect a comprehensive picture of the workplace experience. Honorees were selected based on their ability to offer positive outcomes for employees regardless of job role, race, gender, sexual orientation, work status, or other demographic identifier.
“Congratulations to the Best Workplaces in Advertising & Marketing,” says Michael C. Bush, CEO of Great Place To Work. “These companies know that it isn’t the industry — but the company — that determines the employee experience. By putting people first, they are reaping the rewards: higher levels of performance, innovation, and customer experience.”
“Fortune congratulates the Best Workplaces in Advertising & Marketing,” says Fortune Editor-in-Chief Alyson Shontell. “Creating a vibrant workplace culture that draws the best talent in advertising and marketing is vital for the success of the leaders in this highly competitive industry. It is also what’s needed to ignite innovation and deliver best-in-class performance.”
GMR Marketing is the experience agency making unforgettable stories born of humanity. We are an artistic combination of behavioral intelligence, experience design, and sensorial technologies that work together to create an immersive world for people to explore and experience something unforgettable. Our StoryMakers (what GMR calls employees) pair purposeful partnerships and create connected activations, engaging humans with brands in both digital and social worlds. We have the brightest talent, who push the status quo. It’s why GMR breaks new ground. It started in 1979 with a concert series for a beer brand. Back then, we pioneered experience marketing—and we’re still leading the way.
Great Place To Work selected the Fortune Best Workplaces in Advertising & Marketing by gathering and analyzing confidential survey responses from over 10,000 employees from Great Place To Work Certified companies in the advertising and marketing industry. Company rankings are derived from 60 employee experience questions within the Great Place To Work Trust Index™ Survey. Great Place To Work determines its lists using its proprietary For All Methodology to evaluate and certify thousands of organizations in America’s largest ongoing annual workforce study. In the last year, 1.3 million survey responses were received, representing the work experiences of 7.5 million employees. Read the full methodology.