GMR supports Google in expansion of women’s sports commitment via NWSL partnership

On February 13, Google, a GMR client, announced a multi-year partnership with the National Women’s Soccer League (NWSL) which elevated the Pixel brand as the Official Mobile Phone of the NWSL.

GMR assisted Google on the deal, expanding the brand's investment in the broader landscape of women's sports following a partnership with the WNBA Changemakers program in 2021.

In a post on Google’s The Keyword blog, Kate Johnson, the brand’s director of partnerships, content, and sports media, detailed how the brand is bringing fans closer to the game via exclusive, behind-the-scenes access to game highlights, teams and players.

“During this multi-year partnership, our Pitchside with Pixel program will use Pixel’s leading AI-powered camera and features to capture content for NWSL’s social media channels, giving fans exclusive, behind-the-scenes access to highlights and an intimate glimpse into players’ experiences on and off the field.

“And as the Presenting Partner of the NWSL Playoffs and Championship, Pixel will be front-and-center when the competition reaches its peak, bringing fans closer to the action.”

GMR is dedicated to connecting brands to the rapidly expanding set of opportunities to activate in global soccer leading up to the North America-hosted 2026 FIFA World Cup. GMR FC, which launched in July 2023, brings together GMR’s long history in the sport and the expertise of a team that has operated events and partnerships in FIFA, UEFA, MLS, top European leagues, and is proud to add the NWSL to that list.

To learn more about the Google/NWSL partnership, check out the NWSL’s official site announcement.