GMR Announces Tyson Webber as 3rd CEO in Agency's History

MILWAUKEE (January 31, 2023) — Today, GMR Marketing announced a transition in leadership, as Tyson Webber becomes the third CEO in the agency’s 40-plus year history.

Webber, who has served as GMR’s President since January 2016, is succeeding Cameron Parsons, who became GMR CEO in January 2015 and will now step into an elevated leadership role across multiple Omnicom Experiential Group agencies, including The Story House and TRO.

“Tyson’s story is one that any young marketer should aspire to emulate,” Parsons said. “He’s been with GMR for just over 20 years, starting as an account coordinator in Charlotte, and on every step of his journey he’s prioritized the values of curiosity and integrity in building authentic relationships with his clients and his employees, both as a colleague and as a leader.”

In his time as GMR president, Webber has driven a transformation in the agency’s approach to experiential marketing. Through increased investment in people with expertise across creative, technology, and data science capabilities, GMR has developed a unique ability to deliver unmatched physical and virtual experiences in the B2B and B2C environments.

“From the moment this category was invented by GMR in 1979, it has evolved at a rapid pace compared to other marketing channels,” Webber said. “The StoryMakers at our agency are the most ingenious thinkers in their field, and I’m lucky enough to learn from them every day. I look forward to working with them to create and deliver meticulously crafted experiences for our clients that create lifelong memories for their customers and audiences.”

Webber has spent the majority of his career working alongside Fortune 500 companies, extending their brands into the converging worlds of sports, music, entertainment, and lifestyle. His work in strategic partnerships and sponsorships has intersected major international moments like the Olympics, CES, Bonnaroo, the FIFA World Cup, and South by Southwest, with impacts for brands across retail, customer experience, VIP hospitality, influencer marketing, and more.

“It feels fitting that I begin this journey as CEO as we approach two major milestones. First, our agency’s 12th Super Bowl as the NFL’s design partner for the look and feel of the entire game experience across the greater Phoenix metro area,” Webber said. “The complexity of this project, the requirements of transforming an entire city, it encapsulates every angle of craftsmanship and innovation that makes GMR the most influential, ingenious, and unforgettable agency in the world.

“We’ll follow that up next month with the launch of the GMR Brand Experience Index©. Since 2021, our team of data scientists and strategists have actively measured more than 500 brand executions across dozens of sporting, music, and cultural events from both the consumer and marketer perspectives. The release of the Index in March will be the first of what we hope is an annual tradition that sparks a science-backed discussion in our industry about the ever-evolving target about what makes a great brand experience.”