GMR Statement on Black Lives Matter

GMR recognizes that we have responsibilities beyond serving the needs of our clients and driving profits. We have a responsibility to our employees and our industry to address the legacy of racial injustice, and to use our power and influence to dismantle racial inequity in our own agency and communities.

We believe that Black Lives Matter. We believe that racism is both systemic and cultural, and that systems and culture are powered—and can be changed—by the people who comprise them. Therefore, it is our responsibility, both as an organization and as people, to work to drive change within our walls, within our industry and through the work we create.

We believe that to do this, we must start at home, and that GMR is responsible for:

  • Examining our role in perpetuating bias and inequity in all that we do
  • Listening to, valuing and elevating Black voices (and other underrepresented groups) both inside and outside our agency
  • Transparency, humility and openness to critique
  • Taking concrete action, such as broadening our candidate pool to increase diversity
  • Holding ourselves accountable to measurable change

We must continue to hold ourselves, and each other, accountable to build understanding, empathy and equity at all levels and in all aspects of agency life. To ensure our continuous improvement in DEI, our executive leadership team analyzes our progress and opportunities across the entire employee life cycle through key performance metrics that evaluate hiring, representation, promotions, retention, supplier diversity, DEI learning programs and employee resource group engagement.  Learn more about GMR’s ongoing Diversity, Equity and Inclusion work.