Comcast University: I CAN
GMR and XFINITY deliver powerfully positive ‘I CAN’ campaign
If you’ve ever watched the nightly news or any movie that’s set on a college campus, you’ve probably witnessed all the same stereotypes that give college students a bad rap: they’re lazy, they’re glued to their phones, and all they care about is partying.
Well, guess what? GMR’s research and insights team proved that those stereotypes couldn’t be further from the truth.
Our findings consistently showed that today’s college students are driven, aspirational and empowered.