The Work

HPE and Ryder Cup Europe

Creating the world's first connected course

As an official supplier of the Ryder Cup 2018, Hewlett Packard Enterprise partnered with the European Tour to create the most technologically ambitious connected course ever. The goal was to deliver an unparalleled on-site experience for spectators at Le Golf National in Paris and set a benchmark for the future of sporting events.

Using networking technology from Aruba, a Hewlett Packard Enterprise company, and various partner solutions, HPE delivered a secure, stable and flexible wired and Wi-Fi platform to over 250,000 spectators across the week of activities—and across 150 acres of golf course not typically known for ubiquitous Wi-Fi. It was a tremendous undertaking, given the size of the course and one-time nature of the event.

We tracked people, players, and assets across the 18-hole site, delivering a compelling digital experience to spectators and fans of the Ryder Cup that incorporated real-time updates and location-based services, right to their devices. The technology enabled real-time scores and created an awareness of what was going on at all times. Key services included concession placement, sentiment-based analytics, interactive maps, live streaming and targeted merchandising.

Let's create a connected experience.

Every guest’s experience also included a guided, behind-the-scenes technology tour of the media center, 1st Tee Grandstands, and the Network Operations Center (NOC). At these stops, representatives from the European Tour would speak to attendees, giving real-time examples and references about HPE’s solutions in a live event environment. The NOC is also where Michael Cole, CTO of Ryder Cup Europe, gave short presentations about his vision for the tournament showed guests monitors that highlighted network authentication and wireless throughput, and even heat maps showing how the course was being used—all in real time.

In the end, HPE and Ryder Cup produced one of the largest bring-your-own-device networks for a sporting event ever, turning golf into one of the world’s most forward-thinking and engaging sports. We reached over 270K spectators, providing connectivity to over 99,000 unique devices. We delivered 3.2 Million Wi-Fi sessions, and transferred 59TB of data (5X that transmitted at the Super Bowl).

We also entertained 142 guests from 10 different internal stakeholders and across 6 distinct hospitality tracks. We succeeded in bringing HPE technology into the broader Ryder Cup story, giving customers an exclusive behind the scenes look at the technology in a spectacular real-world setting.

Digital/social results were also impressive:

• Video capture reached 15.9M across HPE’s owned social content.
• Influencer engagement reached 3.7M on social media with 84% of that from the 7 on-site influencers.
• #SteveRiderSays videos, featuring behind-the-scenes content, drove over 1.6M views.
• 4 Instagram stories received 57,316 views.

EXPLORE

Xfinity Bark-Activated Vending Machine

Generating buzz—technically, barks—for the Secret Life of Pets 2

NFL @ Super Bowl LIV

Bringing a distinct flavor to Miami through décor

10 Ways Sponsors Can Support the Olympic Movement Right Now

Demonstrating leadership, innovation and brand purpose

Rakuten House

An e-commerce platform brought to life at NBA All-Star Weekend