The Work

Lowe's Partnership

10+ years of strategy, activation and results

In the 10-year partnership between GMR and Lowe’s, our favorite home improvement retailer has utilized virtually every service we offer.

Beginning with NASCAR in 2002, our relationship has grown to include everthing from digital and social to hospitality and mobile tours, from consulting to branded content. We work internationally across sports, college, and other rich consumer spaces. We manage all of Lowe’s' sports social media, license musical talent for their advertising, and lead in-store engagements with key products.

What ties it all together: strategic partnership. We help Lowe’s’ digital presence, sponsorship properties, and live activations build on one another—delivering unified messaging and authentically engaging Lowe’s customers across the marketing mix.

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