The Work

NFL @ Super Bowl LIV

Bringing a distinct flavor to Miami through décor

For 33 years and counting, GMR has helped brands tap into the heightened state of excitement surrounding the Super Bowl, when fans are poised to create once-in-a-lifetime memories. At Super Bowl LIV, we helped five clients connect with fans online, on the ground and around the globe. One of those clients was the NFL itself, continuing our long-held partnership as we amplified the electricity of the NFL and Super Bowl brands throughout Miami.

For the sixth time, the NFL counted on us to wow millions of fans by pushing the boundaries of environmental décor for Super Bowl LIV, immersing fans and locals alike in both the culture of the host city and the magic of the NFL brand. Once again, we created and delivered an entire program that blanketed not just the stadium, but the entire city. GMR brought hundreds of pieces of unique artwork to life through innovative design, printing, lighting and installation techniques, adding a distinct NFL flavor to Miami.

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